Advertising-card.



H. K. TABLER.

ADVERTISING CARD. APPLICATION FILED MAY 2, 1912.

1,036,930., Patented Aug. 27,1912.

2 SHEETS-SHEET l.

llllilllllllllllllllllllllli WITNESSES ATTORN EY H. K. T'ABLER.

ADVERTISING CARD. APPLICATION FILED MAY 2, 1912.

Patented Aug. 27, 1912.

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2 BHEETfl-SHEET 2.

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ATTORNEY I HERBERT K. TABLER, OF COLMAR, ILLINOIS.

ADVERTISING-CARD.

Application filed May 2, 1912. Serial No. 694,688.

To all whom z't may concern.

Be it known that I, HERBERT K. TABLER, a citizen of the United States,residing at (olmar, in the county of McDonough and State of Illinois,have invented ,a new and useful Advertising-Card, of which the followingis a specification.

This invention has reference to improvements in advertising cards, andits object is to provide a means for attracting attention by a visibledisplay simulating a movement of parts depicted on the device by aseemingly ditierent movement of other parts.

The invention comprises two members one capable of movement with respectto the other, with one of the two members normally hidden behind orwithin the other except that it is in part visible through sightopenings in the covering member, and the hidden member is provided withmarkings so arranged that a simulation of a rotative movement isproduced at one or more sightopenings by a right movement of the hidingmember, which latter may have an extent of movement permitting thewithdrawal. from the hidden position into sight of the hidden member tovcause the display in visible position of any matter which it may bedesirable to bring to the attention of the observer.

The present invent-ion is capable of use for advertising purpose,whether for ordinary distribution or for transmission through the mails,and, in the latter case, provision may be made for the inclusion ofletters or circulars, since the hiding member may take the form of anenvelop.

The invention will be best understood from a consideration of thefollowing detailed description, taken in connection with theaccompanying drawings forming a part of this specification, with thefurther understanding that while a few examples of practicalembodiments'of the invention are shown in the drawings, the device mayassume other forms, wherefore it is not confined to any exact conformitywith the showing of the drawings, but may be changed and modified solong as such changes do not mark any material departure from the salientfeatures of the invention.

In the drawings-Figure 1 is-a face view with some of the parts brokenaway of an embodiment of the present invention: Fig.

2 is a section on the line 2-2 of Fig. 1, with the proportionsexaggerated; Fig. 3 is a section on the line 3-3 of Fig. 1; also withproportions exaggerated; Fig. 4 is a face view of the normally hiddenmember indicated in Fig. 1, but drawn on a smaller scale than Fig. 1;Fig. 5 is a section on the line 5- 5 of Fig. 1 with proportionsexaggerated; Fig. 6 is a view similar to Fig. 1, but illustrating asomewhat different embodiment of the invention; Fig. 7 is a section onthe line 77- of Fig. 6 with proportions exaggerated; Fig. 8 is a viewsimilar to Figs. 1 and 6, but illustrating a still further embodiment ofthe invention; and Figs. 9, 10, 11 and 12 are fragmentary views showingdifferentmarkings which may be employed on the normally hidden member.

In Fig. 1 and associated figures, and also in Fig. 8, there is indicatedan envelop 1, constituting the inclosing or hiding member, and a sheetor card 2 constituting the normally hidden member; while in Figs. 6 and7, there is indicated an inclosing member 1 of double-wall constructionin which is normally lodged a hidden member 2 in the form of a sheet orcard as in the other figures.

In the structure shown in Fig. 1 and associated figures, the envelop isprovided at one end with a flap 3, which may have a layer 4 of adhesive,such as is commonly employed on envelops, while that face of the envelopvisible in Fig. 1 is cut away at the flap end, as indicated at 5, andboth the flap 3 and the face of the envelop remote from that visible inFig. 1, are cut away as indicated at 6, to allow a finger hold upon thenormally hidden member 2 housed within the envelop 1. That portion ofthe hidden member 2 which is normally visible at the finger opening 6may have some appropriate manipulating directions thereon, such as thewords Hold here. At the opposite end of the hidden member 2, there is acut-away portion 7, similar to the cut-away portion 6 of the envelop,and, on the face of the envelop visible in Fig. 1 coinciding with thespace 7 of the housed card or hidden member 2, other words or directionsmay be provided, as for instance, the word Pull here. It will beunderstood that the words of directions are most conveniently producedby printing at the proper places.

Displayed upon the face of the envelop Ill tomobile, which illustrationmay be produced by ordinary plain printing or morepretentiously byembossed printing or otherwise. Those portions of the printedillustration representing the wheels of the auto mobile are cut away toform slots 9, which may embrace a portion only of the circumference ofthe wheel, each slot being curved in conformity with the representationof that portionof the tire of the wheel toward the ground and risingtherefrom to a point nearly or quite level with the hub of the wheel, sothat the slot may approach a semicircular contour.

That portion of the hidden member 2- corresponding in position to theslots 9, is

provided with a band 10, of markings of any one or moreofquite a widevariety of designs. In Fig. 4, the card or hidden member 2- is shown asof rectangular form, and adjacent one long edge the band 10 is indicatedas" made up of parallel lines at an angle to the length of the bandwhich extends parallel with one' of the long sides of the card, thelines slanting toward the other long edge of the card in a directiontoward that end of the card bearing the direction words Hold here.

The width of the band 10 is the same as, or a little greater than thealtitude of the arc-shaped slot or slots 9, so that there is displayedthrough these slots an arc-shaped series ofshort parallel' linesconstituting corresponding parts of the series or band 10. It is assumedthat the card or'hidden envelop -1 in'the directionto withdraw the cardfrom the flap end of the envelop, this direction of movement being fromleft to right as viewed in Fig; 1, there will be seen progressivelydifierentiportions of the lines of the band 10 at the slots 9, thesevisible portions of the lines or markings of the band '10 seeminglyfollowing the curved- 'path outlined by the shape of the slots 9. s Thelines follow each other in rapidsuc cession, since they are producedclosely together in theband, and as they seemingly 60 approach theground line upon which the vehicle apparently rests, and'then'recedefrom the ground line in the same manner as the eye would follow the rimportion of a revolving wheel, the effect produced upon the observer isthat-the wheels of the automobile are revolving and that the vehicle Iis progressing.

To increase the 'efiect of progressional movement of the vehicle, thecard or'hidden member 2 has produced thereon at what constitutes theupper portion when the device is being operated, a conventionalrepresentation 11 ofthe sun, and this representation 11 is so positionedas to be visible at an elongated slot 12 correspondingly produced in theenvelop 1. When the card 2 is introduced into the envelop, its movementin one direction, this being toward the left as viewed in Fig. 1, isarrested by the closed end of the envelop, which end is opposite theflap end, while movement of the card 2 in the other direction is limitedby a tongue 13 struck up from or produced on the card I in suchposit-ion as to enter the slot 12 and engage that end of the slot towardthe flap 3 when the card is correspondingly withdrawn from the envelop.

To heighten the efifect of the device, and

alsoto provide means for the display of advertising matter, theillustration of the automobile may contain representations of humanbeings, such as a chauffeur and a passenger, and, positioned adjacentthe passenger is a sight opening 14, through the envelop 1, to revealany suitable legend on the card 2 when in the housed and inserted posi-'tion, the particular legend shown in the drawings being the words Driveon yet.

The card may contain another legend, of'an advertising nature, such as fStop at Does,

this last legend being suitably positioned to be visible at the sightopening 14. when the 'card is at the limit of its withdrawn position.

The card or :hidden member 2 will provide space for printed or writteninformation, advertising matter or ornamentation, and that face of theenvelo 1 remote from the observer in Fig. 1, may e employed forpost-oilice addressing and the attachment of postage stamps in the usualmanner; while the 'gummed flap 3 may be moistened and folded into theenvelop and there ,sealed against the portion of the envelop visible inFig. 1, the cut-away portion 5, leaving the cut-awayportion 6 of theflap visible and accessible although the card 2 is then effectivelysealed within the envelop and cannot be manipulated to .produce theresults for which the invention is designed. The person receiving theenvelop with the inclosedcard, has but to slit the flap where foldedover, this folded-over position being indi cated at '15 in Fig. 1 whenby grasping the card 2 at the openings 6, and rasping the envelop at thepoint 'marked Pull here, the card 2may be withdrawn from the envelop tothe extent permitted by'the' length of the slot 12, thus producing asimulation of the turning of the wheels of the automobile in thedirection of assumed travel of the vehicle, which illusion of movementis heightened by-the movement of the representation 11 of the sun, thisillusion being further heightened by holding the card 2 stationary andpulling on the envelop so that the latter actually moves away from thecard, thus causing the representa'tion of the sun to apparently standstill while the representation of the automobile actually moves and thewheels apparently rotate. When the limit of movement to withdraw the enyelop from the card has been reached, there is visible at the opening14, the secondnamed legend, which may be of an advertising nature, itsuch be, desirable.

In the structure shown in Fig. 8, the same general characteristics arepresent as in the structure shown in Fig. 1,. except that therepresentation upon the face of the envelop may be that of some fancifulgreeting of a holiday, religious or fabulous nature. In order to complywith the postal regulations, which require that certain characters ofcards shall be entirely inclosed in envelops, the sight openings 9 and12 may be covered by transparent sheets 16, without interfering to anymaterial extent with the visibility of portions of the card 2. In theform shown in Fig.8, the tongue 13 may be omit-ted, so that the card 2may be readily withdrawn wholly from the envelop,.but this does notinterfere with the operation of the device to produce the desiredillusion.

Where the device is purely of an advertisin nature, the structure ofFigs. 6 and 7 may be employed. Here the envelop or hiding member hasopen ends 17 through which the card 2 may be entirely withdrawn ifdesirable, or the tongue 13 may be present to act as a stop, and, ofcourse, any representation may be produced upon the visible face of theouter envelop or casing, such as indicatedat 8 in Fig. 6. Thisrepresentation may be of an advertising nature, to which attention isdirected by the apparent rotation of the wheels or other rotatableobjects there illustrated.

Itis of course apparent that the hiding member need not follow the linesindicated suitable way to carry out the purpose of the invention, andthe same is true of the hidden member, the arrangement being such that amovement of the hiding member in, a predetermined direction will roduceuponthe eye of the beholder the impression that a portion or portions ofthe visible representation on the hiding member move in a differentdirection, the means, however, illusionary.

The elements of the band or band-like markings 10 may assume a greatvariety of forms, some of these being shown in Figs. 9 to 12. In Fig.9-the markings are straight parallel losely-associated lines,perpendicubeinglar to a long side of the card 2; in Fig. 10 the markingsare in the form of dotted lines like those of Fig. 4, except that theyslant toward the end of the card having the legend Hold here; in Fig.11, the markings slant in the reverse direction to those-of Fig. 10;while in Fig. 12 lines are replaced by rows of dots. Other forms ofmarkings may be employed, but the ones referred to are suflicient totypify any suitable arrangement of the markings. Ordinarily, themarkings 10 are produecd by printing them upon the card 2, and thesemarkings may be produced in black ink, or any color, as may be desired.

,The slot 9 includes only that portion of the representation of therotatable object which if the objectwere real, would move, in theopposite direction of progression of the rotatable object, along itssupport. In the particular showings of the drawings, the rotatableobjects are supporting wheels of vehicles and the vehicle is assumed tobe traveling over the ground, wherefore the slots 9 include only thelower portions of the rim parts of the wheel, such as would be occupiedby pneumatic tires, or the fellies of other types of wheels.

What is claimed is- 1. A device for the purpose described, comprising ahidingmember with a visible representation of a rotatable object thereonand a sight opening replacing a o'rtion of the representation of therota-ta le object, and a hidden member having an elongated band ofassociated markings in position to be brought into registering relationto the sight opening, the hiding and hidden members being relativelymovable to cause portions of the markings to be visible in progressiveand retrogressive succession,thereby producing the illusion of actualrotation of the re resentation of the rotatable object.

.2. A evice for the purpose described, comprising ahiding member with avisible representation of a rot-atable'object thereon, and an arc-shapedsight opening including a portion of the representation of the rotatableobject, and a hidden member having an elcihgated band of associatedmarkings in position to move across the sight opening in a directionagreeable to the apparent motion of the rotatable object.

3. A device for the purpose described, comprising a container havingproduced on its exterior a visible representation of a 1'0- tatableobject and provided with a sight opening re lacing a portion of thereprement of one with relation to the other .to cause successiveportions of the markin totraverse the sight opening.

4. A device for the. purpose described, comprising a container havingthereon the re'resentat-ion' of the vehicle with a rotata 1e member andprovided with a curved slot including a portion of the rotatable memberand constituting a sight opening,

and. a card adapted to the interior of the container and having anelongated series of .closely arranged markings in' position to registerwith the slot, the container and card having associated means for theindividual grasplng of each for movement of one on the other to causesuccessive portions of the markings to appearv at the sight openingduring such (movement.

5. A, device for the purpose described,

comprising an envelop and a card adapted to be lodged within theenvelop, the envelop having on its exterior the representation of avehicle with rotatable members having portions of the rotatable memberscut away to-provide curved sight openings, andthe card having producedthereon a band of closely-associated markings, both the envelop and cardhavin for permitting the in ividual grasping of each to move one withrelation to the other to cause successive portions, of the associatedmarkings to become visible at the sight openings.

cutaway portions 6. Aidevice for 1 the purpose described, comprising anenvelop having a sealing flap at one end, a cut-away part through thebody of the envelop and the sealing flap to provide finger room, and acard adapted to be housed within the envelop to present by therepresentation of the vehicle, and the card having produced thereupon aband-like series of markings in position to be seen through the sightopenings, and with a representation of a distant object in'position tobe seenthrough the seccndmamed sight opening in the envelop, the cardand envelop being related to providefor relative movement ofone withrespect to the other.

In testimony, that I claim the foregoing as my own, I have heretoaffixed my signature in the presence of two wltnesses.

HERBERT K. TABLER. Witnesses: V

HARRY M. TABLER, E. L. DA LAMQ

